However, there’s one exciting thing about this brand that contributes to why its outdoor gear stands out from the rest. And that’s the Eddie Bauer’s Guide-Built®️ Process.
Read on to discover everything you need to know about Eddie Bauer’s Innovative Guide-Built®️ Process…
What is Eddie Bauer’s Guide-Built®️ Process?
Eddie Bauer’s Guide-Built®️ Process is a dream team of outstanding professional guides and athletes who help revolutionise outdoor gear, one step at a time.
Eddie Bauer works closely with these professionals to create the most durable and high-performance outdoor gear together without compromising on the style element of the clothing.
This innovative process of trusting the real professionals allows them to quickly identify what’s missing from the garment being tested – and make it better than ever before.
Eddie Bauer’s Guide-Built®️ Process is a huge part of how the brand produces the most top-performing outdoor clothing on the market. What’s more, every guide-approved piece is tested in real conditions by the dream team to ensure unparalleled performance before it even hits the market.
This means that clothing undergoes countless rounds of usage in the most testing of elements to ensure that it can deliver the innovation required to be called Eddie Bauer clothing.
But don’t just take our word for it! Here’s what Eddie Bauer had to say about its Guide-Built®️ Process:
“We work with professional guides from concept to finished product. They work with our design team to build each piece and then push it to its limits before it’s approved. Only when the guides say it’s ready to do we offer it to you.”- Eddie Bauer.
What types of outdoor professionals test Eddie Bauer gear?
Eddie Bauer works closely with its incredibly hard-working team of guides, who are all very familiar with spending time in the most testing of elements.
As of 2022, Eddie Bauer’s Guide-Built®️ Process now consists of over 30 incredibly seasoned professionals across a broad range of outdoor expertise. This includes groups of athletes, alpine climbing guides, rock climbing guides, exploration guides and ski/snowboarding guides.
As well as its team of professional guides and athletes, Eddie Bauer also has a dedicated team of activists and community leaders called the One Outside group.
These seasoned outdoor guides are dedicated to making the great outdoors more accessible. Each person is a founder of a non-profit group dedicated to ensuring everyone has the chance to experience what nature has to offer.
So, each group involved in the Eddie Bauer Guide-Built®️ Process offers a unique take on the great outdoors. However, these professionals’ collective knowledge and experience make Eddie Bauer’s guide-approved clothing stand out from the rest.
“Only when the guides say it’s ready do we offer it to you.”- Eddie Bauer.