Brand Spotlight: Eddie Bauer

Now, this is a brand we’re really excited about – and it’s one of our biggest launches here at Winfields Outdoors! 

So, who is Eddie Bauer? What do they stand for? And most importantly, what makes the brand so special? We’re here to answer all those questions and show you a sneak peek of what to expect from our brand new range of Eddie Bauer UK. 

Read on to discover what you need to know about Eddie Bauer…

Eddie Bauer UK overview

For those interested in outdoor gear, you’ll most likely already know who Eddie Bauer is. But, we want to ensure we’ve covered all bases – so we’ll give you an overview of the brand below. 

Established in the United States in the 1920s, Eddie Bauer is an American brand that’s thrived for over a century. 

Eddie Bauer has dominated the outdoor clothing industry, building its impeccable reputation by producing premium quality outdoor products for all types of outdoor enthusiasts.

Fun fact – Eddie Bauer was trusted to design and create the first-ever down flight suit for the U.S. Air Forces in World War II, which thousands upon thousands of U.S. airmen wore to battle. 

Read Eddie Bauer’s vision statement below: 

“To inspire, enable, and empower everyone to experience the outdoors and live their adventure.” – Eddie Bauer. 

What makes Eddie Bauer special? 

Eddie Bauer was an outdoor guide in the early days when his passion for creating the best and most worthwhile outdoor clothing started. 

Fast forward to today, and the brand continues to share Eddie’s passion for building technical gear designed to suit even the most adventurous outdoor enthusiasts.

So many other factors contribute to what makes Eddie Bauer a special outdoor brand. See below to learn more. 

 

With the help of these materials (which we’ll talk about later), Eddie Bauer has successfully created collections that have shaped and redefined the outdoor clothing industry. This means that, no matter how extreme the outdoor environment or adventure is, you’ll remain protected and comfortable for many more, just like wearing the same gear. 

So, how does the brand ensure longevity and utility with every garment? This then takes us on to our next point… Eddie Bauer’s Guide-Built® Process!

Eddie Bauer Guide-Built® Process

Eddie Bauer’s Guide Built Process® is an integral part of its innovation efforts, helping shape previous and future garments produced by this tremendous outdoor brand. 

We plan to dedicate an additional article to this, as it’s an exciting part of who Eddie Bauer is as a brand. So, we’ll give a brief overview of what the “Guide-Built Process” means. 

As we mentioned earlier, Eddie Bauer (the founder) was a professional outdoor guide who worked in some of the most testing conditions throughout his professional life. 

His desire and passion for creating outdoor gear that offered the best protection for all types of outdoorsmen ignited from his time being a guide – and it’s shaped how the brand operates today. 

Essentially, the Eddie Bauer Guide-Built Process® works alongside professional guides across a broad range of specialities, activities and environments, who then help to drive the performance of each piece created. 

Professional guides help build the garments through their first-hand experiences and knowledge of what they would need from outdoor gear whilst battling the elements. Then, they test and push it to its limits before it enters the market.  

This process is in place so that the brand can be 100% certain that unparalleled quality will be provided to anyone who chooses Eddie Bauer. 

Here’s what Eddie Bauer had to say about its Guide-Built Process®: 

 

“We work with professional guides from concept to finished product. They work with our design team to build each piece and then push it to its limits before it’s approved. Only when the guides say it’s ready to do, we offer it to you. 

We built our reputation outfitting expeditions on the world’s highest mountains. That’s still our favourite laboratory. Our world-class guide team tests our newest innovations on epic adventures and in some of the most extreme conditions on Earth.” – Eddie Bauer.

 

Sustainability efforts 

If investing in brands that care about our environment is important to you, then you’ll love Eddie Bauer. 

This is a brand that places huge importance on becoming more sustainable, dedicated to adapting its processes by using high-quality green materials – and directly helping biodiversity and natural habitats whenever it can. 

Here are Eddie Bauer’s main sustainability priorities: 

• Long-lasting products – we touched on this earlier. However, this factor is integral to Eddie Bauer’s sustainability strategy. The brand’s ethos is to create innovative outdoor pieces with the least impactful environmental footprint possible.
• Protect the environment – Eddie Bauer is involved with fighting the impacts of climate change and helps to protect biodiversity and natural habitats through collaborations.

• Careful and respectful everywhere it goes – Eddie Bauer ensures that its places of work, products and outdoor experiences leave no impact on the environment explored. 

 To learn more about Eddie Bauer’s sustainability efforts, click here.

Eddie Bauer at Winfields Outdoors

We’re happy to welcome outdoor enthusiasts with an extensive array of Eddie Bauer clothing. This includes outerwear, jackets, mid-layer options, sweatshirts, t-shirts, pants and more.

So, no matter what type of outdoor adventurer you are – we’re confident you’ll find the right gear to enhance your next trip with the help of our Eddie Bauer range.

See below for a sneak peek of what our Eddie Bauer selection has to offer. 

SHOP EDDIE BAUER AT WINFIELDS OUTDOORS TODAY