Brand Spotlight: Ooni

Ooni. The brand for foodies and outdoor enthusiasts, helping to create the most incredibly authentic pizzas in under 60 seconds.

Ooni. The brand for foodies and outdoor enthusiasts, helping to create the most incredibly authentic pizzas in under 60 seconds.

Ooni. The brand for foodies and outdoor enthusiasts, helping to create the most incredibly authentic pizzas in under 60 seconds. 

If you’ve read our recent buying guide on portable outdoor pizza ovens, you’ve likely been left feeling intrigued about who Ooni is. 

We’re here to get you up to speed with Ooni and showcase a selection of what can be found within our own Ooni range here at Winfields. 

Read on to find out everything you need to know about Ooni…

Ooni overview

Ooni’s journey began in Edinburgh back in 2012 with one idea in mind – to make the best portable pizza ovens in the world. 

The founders, Kristian Tapaninaho and Darina Garland, decided to bring their vision to life by focusing on specialising in high-temperature pizza ovens that could make the most delicious alfresco meals.

Fast forward to present day and Ooni is the go-to industry-leading portable outdoor pizza oven brand – on a global scale.   

Uuni to Ooni 

A fun fact about Ooni is that you may have already heard of them, under the name Uuni. 

This is because the founders of Ooni always had dreams of becoming a globally recognised brand, and once they did – they discovered that their customers were having difficulty with spelling and pronouncing their name due to cultural differences. 

This saw many foodies unable to find Ooni when they searched for the brand on the web. So… Ooni was born! The way it sounds has remained the same, however, the spelling is now more straightforward on a global scale. 

Ooni’s dedication to being an ethical and sustainable brand 

When you purchase from Ooni, it’s safe to say that you’re investing not only in a high-quality product but also in a brand that has ethical core values that shape how they operate as a whole. 

See below for more information on Ooni’s ethical core values.

Complete transparency

To give its customers complete transparency when it comes to what their aiming for, Oooni has published a comprehensive road map which lays out (in detail!) its steps to becoming a more sustainable and ethical brand across the board. Ooni has also committed to publishing an Annual Impact Report as it strives in its journey.

 

Team and partner engagement 

As part of the outdoor cookware brand’s roadmap, Ooni has put Impact Policy goals in place which will help to improve relationships with partners and its internal team in the long run. 

This policy also includes a Best Practices Guide, which is designed to support internal teams with their everyday work life and decision making. Here’s what Ooni had to say about this step in their roadmap:

We will strive towards continuous improvement with our partners. We will collaborate and inspire wider change in our industry and beyond. Improving transparency and creating dialogue throughout our supply chain can create positive change.” – Ooni.

Climate change

One of the many reasons why we’re proud to stock Ooni here at Winfields Outdoors is because of its dedication to fighting climate change. Ooni has an ambitious yet entirely possible goal of becoming a net-zero company. We’ll explain what this means. 

Essentially, to be a net-zero company would require Ooni to add no incremental greenhouse gas emissions to the atmosphere. To do this, Ooni would need to balance the emissions they create with the removal of existing carbon from the atmosphere. 

Ooni plans to become a zero-net company by accurately measuring its full carbon footprint so that it can set out significant reduction targets however and wherever possible. 

To gain a full understanding, Ooni has committed to its footprint being measured annually so that it can reduce emissions, helping to fight climate change and offset unavoidable changes.

Ooni Impact Fund

Following on from Ooni’s dedication to becoming a net-zero company, the brand also donates 1% of its entire annual turnover to the Ooni Impact Fund. 

This money goes directly to organisations that are dedicated to supporting not only climate change and environmental causes but also humanitarian and social movements.

Zero waste 

Another sustainable goal of Ooni’s is to minimise waste by reducing the use of plastic and other unsustainable materials from its packaging. These materials will then be replaced with recycled materials.

With Ooni’s headquarters already having a zero waste to landfill policy, we’d say that they are headed in the right direction. Ooni is currently implementing its plan to become a zero-waste organisation across all direct operations.  

What’s more, Ooni is also developing a Life Cycle Assessment which will help the brand to determine the full impact of its products. This includes what materials it uses and the manufacturing processes, as well as usage and end of life. This data will then be used to design future products with enhanced durability and reparability to align with its efforts on sustainability.

Social responsibility

The last part (but by no means the less important part) of Ooni’s roadmap is social responsibility and its dedication to supporting the ten pillars of the UN Global Compact. 

The ten principles are ethical codes concerning respect, dignity, human rights, labour laws, environmental impact and anti-corruption.  Ooni also uses the Supplier Code of Conduct and implements these values throughout its entire organisation.

Ooni at Winfields Outdoors

At Winfields Outdoors, we’re proud to say that we stock an extensive range of Ooni products. For a little inspiration, see below for a taste of what our range has to offer.

 

Pizza ovens

Ooni Koda 12 Gas Powered Pizza Oven

It’s safe to say that the Ooni Koda 12 Gas Powered Pizza Oven makes cooking outdoors easier than ever. 

Simply unfold the legs and insert the baking board (using the gas regulator provided to connect to a gas tank) and you’re ready to start creating the most delicious meals – alfresco style!  

This superb portable pizza oven reaches scorching temperatures of 500℃ in just 15 minutes, thanks to the sophisticated instant gas ignition. Plus, this pizza oven comes with a heat control dial so that you can control the temperature to cook pretty much any meal you like.

Ooni Karu 12 Multi-Fuel Pizza Oven

Next, we have the impressive Ooni Karu 12 Multi-Fuel Pizza Oven. 

This is a multi-fuel pizza oven, which means you’ll have the option to use either real wood, charcoal or gas for cooking, depending on the taste you want to achieve. Perfect for foodies who love to switch it up. 

What’s more, the Ooni Karu 12 Multi-Fuel Pizza Oven is super easy to set up – all you’ll have to do is unfold the legs, attach the chimney and choose your fuel type to start cooking the best meals out in the great outdoors.

Ooni Fyra 12 Wood Pellet Pizza Oven

This portable pizza oven features a  gravity-fed pellet hopper that will take all the strain out of cooking by automatically feeding wood pellets directly into the oven. This provides unparalleled efficiency and effortless cooking, allowing you to create authentic tasting pizzas in no time at all. 

By far one of the best options on the market, this lightweight pizza oven option will reach fiery temperatures of 500℃ in minutes, creating a wide range of meals and delicious pizzas in just 60 seconds.

Ooni accessories

Ooni 12” Bamboo Pizza Peel

When you have the Ooni 12” Bamboo Pizza Peel handy, you’ll be able to prepare, serve and launch pizzas like a professional chef! Not only will this tool make cooking feel effortless, but it also features a moisture-resistant smooth surface, made from premium quality bamboo. This means that the pizzas you make stay perfect, preventing the dough from sticking to the surface.

Ooni Cast Iron Skillet Pan

Introducing the Ooni Cast Iron Skillet Pan – the cooking tool you need to create the most delicious meals alfresco style. 

Whether you’re whipping up seafood, a meaty treat or even a veggie-based dish – this skillet pan will help you to make anything you want with ease. The skillet pan retains heat exceptionally well and features a removable handle, allowing you to move the dish from the oven to the table straight away.

Ooni Infrared Thermometer

Want a gadget that’ll allow you to make the most perfect pizzas every time, without fail? If this sounds like you, you’ll need an Ooni Infrared Thermometer ahead of your next outdoor trip. 

All you have to do is aim this sophisticated thermometer directly at the centre of your pizza stone – and voila! The temperature reading will appear. 

Top tip – aim for around 400 to make the most authentically delicious pizzas in under 60 seconds.

Ooni Cooking with Fire Cookbook

An Ooni portable pizza oven can create the best pizza you’ve ever tasted – but that’s not all it can do. Introducing the Ooni Cooking with Fire Cookbook.

Bursting with incredible and unique recipes from across the globe,  this cookbook has everything you need within to start getting the most out of your own Ooni pizza oven. 

From mouth-watering Italian recipes to insights on how to make delicious Scottish and Finnish cuisines – this is the cookbook for food lovers everywhere. 

So, if you like the idea of being able to cook the most delicious and authentic cuisines that are inspired by various countries around the world, this is the cookbook for you.

SHOP OUR EXTENSIVE SELECTION OF OONI PRODUCTS NOW AT WINFIELDS OUTDOORS

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